

Pepsi is supposedly redesigning their logo and bottles. The first image is the original Pepsi and the third is the redesign. They are using the same overall style just a slight modification in positioning of shapes for the logo and a bit of a different design style for the bottle. The hues remain red, blue, and white but indifferent values and intensity. The typography is also a new approach to the redesign. Their theme is to be a Pepsi with a "smile." Although there are only slight modifications in the design it makes the entire image seem like a whole new and different product. I think it is a cool idea doing the Pepsi with a smile. The logo appears more visual interesting and engaging. What do you think?







